AMB is now offering an informative webinar series titled "MDM on a Shoestring". AMB has partnered with industry veteran, Mark Albala, President of InfoSight Partners to introduce this exciting concept. Master Data Management is a concept that is gaining much respect and interest in the marketplace. For many organizations, the disciplines required and the sheer acquisition costs put the adoption of MDM out of their reach. Fortunately, through AMB's PDM technology there is an alternative without major capital expense.
What is MDM
Master Data Management (MDM) is a concept that has been around for some time. Initially adopted in its earliest form as reference data stores by financial services and other industries, the concept has matured to provide a “Golden Record” or single version of the truth for data used to consolidate, store and analyze information obtained from internal and external sources.
The Traditional Benefits
MDM usually provides subscribers of MDM solutions a unified pool of customer, product, patient or other key information that is accessed by those directly influencing the organization’s value chain (Customer Support Representatives, Product Managers, Health Care Providers and Health Care Benefit Providers, Financial Services Agents, etc.). In theory, by having a centralized pool of the most accurate customer information, those servicing the value chain can reap incremental value at a lower cost per unit of value.
The Traditional Challenges
In order to reap maximum benefit from MDM solutions, they must be integrated into the core application suite used by the enterprise. This tends to involve changing the core block and tackling of production applications, potentially returning the application environments to negate any adverse performance challenges introduced by the integration of MDM technology, and tends to result in large scale expensive solutions that can be distracting to the core intents of the organization. Many MDM vendors have adopted a registry approach to delivering MDM. This index into production data serves as a translation layer between applications and the MDM hub, and introduces an adverse performance consideration to both the references applications and the MDM hub.
An Alternative Shoestring Approach
Information Profiling is a technique that allows for the interrogation of like data, as a means of evaluating data anomalies to be prioritized and addressed in data and platform integration initiatives. If the selected information profiling suite is able to:
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Interrogate data at its source or an on-line replica of the source application
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Utilize a service that can make calls to operational systems and enrichment sources to provide a virtual MDM registry
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Contain an open repository that can be used to construct a verified source of the golden record, addressable by the service
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Contain a user interface that is usable by a non-technician
- Contain a facility to address information conflicts that is usable by non-technicians
Then a far less costly solution delivering MDM capabilities can be constructed for organizations that provide the MDM capabilities at a far lower cost of entry that avoids the large integration issues normally associated with MDM initiatives.
See our Events Page for dates and times of AMB's luncheon webinar program
